RIP CURL ANNOUNCES THE RIP CURL PRO TOFINO
The Ultimate Surfing Company evolves Canada’s premiere surfing event from the Stew to the Pro, renews partnership with Monster Energy as presenting sponsor, and announces dates for 2012.
"We are excited to align our national event with the brand's world class events under the Rip Curl Pro banner" said Rip Curl Marketing Manager Myrosha Daley, adding; "The Stew has evolved. We will maintain the grass roots component with the grom categories, the store challenge and other open categories, but are recognizing the professional surfing element that we have developed over the past five years."
The Rip Curl Stew began as a grass roots surf competition in 2007. The event got its name from the mix of swell that the break at Cox Bay tends to provide. The name was made literal when hot homemade stew was served to spectators and contestants on the beach in the mild temperatures of late spring in Tofino. Last year marked the 5th annual Rip Curl Stew Surf Competition. The event has now grown to attract Canada’s top professional surfers, veterans, longboarders, juniors, and crowds of spectators to Cox Bay in Tofino, BC. The event is a celebration of Canada’s surf culture with a great vibe on and off the beach.
"As the Ultimate Surfing Company we are proud to organize the Rip Curl Pro Tofino as Canada’s premiere surfing competition," said Nick Russell General Manager of Rip Curl Canada. He added; "We look forward to working with the surfers, our event partners and the local community to grow this great event in Tofino, Canada’s surf city."
The Rip Curl Pro Tofino, set for June 9th and 10th, 2012, promises to deliver another exciting weekend in Canadian surfing. A renewed partnership with Monster Energy as the presenting sponsor means the event will be fueled well with music, parties, and the energy that Monster has brought over the past three years.
Nelson Phillips Director of Marketing at Monster Energy Canada said, "Monster Energy is a dedicated partner in the newly named "Rip Curl Pro Tofino" as it is the best suited vehicle in which we can interact with the Canadian surf community. " Adding, "With 2 of our primary Canadian Athletes, Peter Devries and Noah Cohen, living and surfing those waves every day it only makes sense for us to put our best foot forward to support in any way we can. And, don't worry STEW will still be served!""
Rip Curl - The Ultimate Surfing Company http://www.ripcurl.com/
Rip Curl is a company for, and about, the Crew on The Search. The products we make, the events we run, the riders we support and the people we reach globally are all part of the Search that Rip Curl is on. See more at ripcurlprotofino.com.
- $5,000 for first place Mens
- $1,500 for first place Womens.
- $1,000 for the Monster Energy Expression Session
- $500 each day for the Sanuk Wave of the Day